About our Brands

BYOUNG

CONCEPT
The b.young brand is ’Value for Money’. b.young is all about the creation of great fashion styles. With b.young you have the perfect opportunity to express your own personality through new and fresh styles all year around.
And – we make sure that you experience high fashion quality with attractive prices!

PERSONALITY
The b.young girl dresses as she feels, and her wardrobe has it all. In a second, she can be ready for work with a few key pieces, be perfect for a party, or she can go casual when she just wants to be relaxed.
She is price conscious and will never buy anything that does not match the price.

BRAND VALUES
Feminine
Active
Energetic
Natural
Impulsive
Fashion Conscious

 

PULZ

WHO WE ARE AND WHAT WE DO

We make our living selling jeans. Jeans that fit you perfectly. This is our fuel.

When we create, we use the unforeseen, the wacky, the impulsive. You must be able to feel us in our collections.
That is our goal. You should feel us, we should feel you.

We believe in nurturing the positive energy, our community. Our indestructible love for jeans.
Just like a large family. A family that breathes the positive attitude. It gives us the will.
The will to create the best results. Results that we so passionately wish to pass on to you.

Our customers mean everything to us.
Lots of jeans love,
PULZ Jeans

 

FRANSA

CONCEPT
Fransa primarily focuses on women who like to be feminine and well dressed
with a keen appreciation of style and quality. Through a great knowledge of trend, shape, quality and look Fransa fulfils the wishes of the contemporary women perfectly.
Fransa’s collections underline an elegant yet casual look that compliments the feminine expression.

PERSONALITY
The Fransa girl is interested in trends and wants to look stylish.
She is not afraid to try out new shapes, trends and colours when they appear in the fashion picture.

BRAND VALUES
Affordable (value for money) strong modern and Feminine look. Sense of quality, perfect fit and well-coordinated collection.

 

ICHI

TARGET GROUP
Physical age: 20-40 years
Mental age: 20-40 years

MINDSET
... of our biggest fan.
I´m like the women in the songs. I´m every woman.
I pay my own bills, but I won´t mind if you put a ring on it. We are changing.
They say, we are taking over. We are the smart. The educated. The creative.
The socialites in a world driven by social connection.
Let´s do what we want. Let´s go out. Wear whatever fits the mood of the hour.
Explore. Lead. Follow. It doesn´t matter as long as we are changing our story all the time.

BRAND VALUES
Arty but mainstream, we are commercial creatives

Brave take chances, we do it our way

Curious, always stay open minded

Feminine in style and Personality

 

 

INWEAR

KEY CUSTOMER

Urban women aged 30-45

TARGET GROUP
Key customer: 30-45 years.

PERSONALITY
The InWear woman is modern, curious and ambitious while at the same time feminine and well-dressed.
She looks good,and leaves a confident and positive impression on the people she meets.

BRAND VALUES
InWear celebrates curiosity, confidence, ambition and optimism as a part of modern femininity.
The brand provides the modern urban woman with a style that is feminine, confident and well-dressed.
The products offer a great fit and quality expressed through perfection of details.

 

MY ESSENTIAL WARDROBE

At MY ESSENTIAL WARDROBE our goal is to make you feel beautiful in our clothes.
Create a wardrobe you love! Feminine and effortless styles with sustainability as a partner.

We are living in a time of excessive consumption. Fast fashion is like a flirt – easy, fast and fun but without deeper meaning. Style on the other hand is the real everlasting love to your wardrobe and your personal style.

MY ESSENTIAL WARDROBE ... with you and your personal style in focus. Feminine & effortless - with sustainability as a partner. A flow with a healthy combination of long-lasting styles and news in seasonal trends.

 

SOAKED IN LUXURY

TARGET GROUP
Key customer: 25-35 years.

PERSONALITY
The Soaked in Luxury woman is 25-35 years old, has a positive life attitude, is outgoing and social.
She likes having a feminine and fashionable appearance, and it is important to her that her clothes are easy to wear and underline her personality. She chooses Soaked in Luxury because of the feminine design,
and the many great styles trending right now at affordable prices.

Soaked in Luxury is about being ON TREND and creating EASY TO WEAR collections.
Our collections are FEMININE and VIBRANT – and the LUXURY is found in the details of every style.

THE BRAND VALUES
Soaked in luxury is an international female fashion brand., with on trend and easy to wear collections. We provide young woman with a modern style that doesn't go unnoticed. Soaked in luxury styles are feminine and vibrant, and we allow our customers to embrace her personality and femininity in an effortless way.